NewLook | Leicester Tigers

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Leicester Tigers 2020-21 Home Kit
2020-21 Home Kit Video
Leicester Tigers 2020-21 Change Kit
2020-21 Change Kit Video
Introduction
New Main Partner – Topps Tiles
A New Look Needs New Support
Samurai Iconix 220S
Developing Greatness
Developing Greatness Explained
New Stripes
Our Club Our Community
A Change Shirt
Club Values
Club Values Explained
Developing the Brand
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New

Look

Leicester Tigers
2020-21 Home Kit

Leicester Tigers
2020-21 Change Kit

introduction

Leicester Tigers have been around for 140 years and never has the world been more challenging.

The 2020/21 season will be the start of a new journey for the world, rugby and Tigers and we are determined that we will move forward setting the standard for sports and entertainment.

We will welcome the 2020/21 season with a completely NEW LOOK; a new-look coaching team and playing squad, a new look to our retail operation as we introduce a new kit and designs, and bring the shop back in house; new blood on the board of directors to drive us forward; and a refreshed set of values we will all be living.

Underneath the new will be the two pillars which will underpin everything we do – our supporters and our commitment to developing greatness from within.

Welcome

New Main Partner

A NEW LOOK NEEDS NEW SUPPORT

Topps Tiles

Here at Topps Tiles we are proud and very excited to be partnered with such a successful and iconic rugby team.

We’re passionate about cementing a sporting connection to reinforce our projects in the local communities we are a part of, supporting our Youth Sport Programme which helps fund children’s sports kits for rugby, football and hockey across the UK as well as events for our company charity Macmillan Cancer Support.

Topps Tiles is a business built on family values. For 57 years we’ve sold only the very best quality, on-trend tiles and have become the UK’s largest tile specialist.

We are passionate about tiles and these innovatively designed products are created in collaboration with our partners worldwide, making almost all of our designs available only at Topps Tiles.

In 1963 we opened our first tile shop and in 1990 we grew into the Topps Tiles you know and love today, now with over 300 stores across the UK.

Visit us in store to speak to our tile specialists for expert advice on your tiling project. We can design what your room will look like with our Visualiser, recommend what essentials you’ll need to complete the job and take you on a design journey all from the comfort of your local Topps store.

Visit our website toppstiles.co.uk for the latest trends, get tiling advice via our knowledge hub and see examples of our tiles in different rooms including a few of our customer favourites! Need a little more inspiration? Make sure to follow us on Instagram @toppstiles.

Topps Tiles is a business built on family values. For 57 years we’ve sold only the very best quality, on-trend tiles and have become the UK’s largest tile specialist. It therefore felt right to connect our brand with such a successful and iconic team in the world of Rugby.
Richard Carter, Retail Managing Director

The unquestionable choice of elite teams across the world. Where fit, comfort, styling and strength leads to ultimate performance and success. Our revolutionary, Iconix Test match shirt is constructed with our exclusive Kohino 4DX fabric. This 4-way stretch fabric has been specifically developed to produce a shirt with unparalleled dynamic, body contouring fit and comfort that ergonomically sculpts to your body.

01 New comfort fit collar, reducing chaffing, increased comfort & harder to scrag

02 Designed - in compression zones for better muscular control and endurance

03 Industry-leading seam, strength (e.g. 800N force front-to-back) for extended shirt life

04 Saddle-sleeve & aerodynamic flat seam stitching for reduced drag

05 Anti-pinch under arm panelling

06 Kohino 4DX fabric delivers imporved breathabilty, wickability, UV colour resistance & anti-bacterial properties

Samurai are honoured to have been chosen by Leicester Tigers for this partnership, and we feel privileged to be involved with a club with Leicester’s playing heritage and history. We look forward to serving both the club professionals and supporters with our match day, training and leisure kit.

Our products are developed using recent industrial research, exceeding international standards wherever possible, backed by independent laboratory testing. We routinely performance test our products against leading competitor products. We are proud of our track record in creating unique team identities in sport, and we look forward to seeing you in your new Leicester Tigers kit soon #SamuraiFamily.

If you’re interested in using Samurai Sportswear for your local club or team, get in touch with us on [email protected], or call our Leicester Tigers account manager Richard Brand on +44 7786-023252.

Developing Greatness

Good

Great

Greater

OUR INSPIRATION

The great Tigers teams were built on the foundations of talent developed from within. With Geordan Murphy as Director of Rugby, the club will be putting the development of youth as a major priority and this will flow through our entire development programme.

Our future players from our ‘Developing Player Programme’ will start their journey in the same black colours the club started its journey in back in 1880. As they rise through the ranks to the Academy, you will see them in our heritage colours from the 1970s and 80s before they finally develop into first-team players and earn their stripes… their new stripes.

New

Stripes

Our Club

Our Community

AChangeShirt

Our change shirt has been designed to reflect the colours and background of our vibrant and diverse city and to celebrate how inclusive rugby is for all. It reflects the club’s commitment to serve its local and rugby communities and the drive to keep Tigers a big part of the fabric of Leicester. OUR CLUB OUR COMMUNITY

Club First

Tough

Passionate

Driven

CLUB FIRST | TOUGH | PASSIONATE | DRIVEN
The club has reinforced our values by including them in the shirt.
These are the standards a Tiger will be judged upon.

Find out more