Leicester Tigers are pleased to announce a new partnership with Samworth Brothers, bringing together two iconic Leicestershire brands.
The partnership will see Samworth Brothers become the club’s first-ever Community Principal Partner, alongside being an Official Partner for the men’s team, as well as supplying West Cornwall Pasty Company products to be made available as part of the matchday offering at Mattioli Woods Welford Road.
Additional Samworth Brothers brands, including Soreen and Ginsters, will become a part of the community programmes delivered by the club.
Founded in 1896, Samworth Brothers has grown to become one of the UK’s leading food producers, known for its focus on quality, innovation, and integrity.
A family-owned business with a proud heritage and a passion for delivering high-quality food to millions of people across the UK, Samworth Brothers employs more than 12,500 people at sites across the country, including Leicestershire, Cornwall, East Sussex, Manchester, Bristol and, in the Republic of Ireland, in Dublin.
The Leicester Tigers Community department delivers coaching and educations session to more than 15,000 participants, across more than 200 schools and rugby clubs in the United Kingdom.
Through this partnership, the club will be able to enhance the offering that inspires and engages people of all ages through rugby.
Speaking about the new partnership, Leicester Tigers Chief Executive Officer Andrea Pinchen said: “This is an exciting, first of its kind partnership for the club, which we are so pleased to be able to join forces with Samworth Brothers to deliver.”
“Our community programme is a world-class offering, which will only be bettered with the support of Samworth Brothers, while our venue and matchday experience for supporters will be greatly improved by the addition of their products for fans to enjoy.”
Food to Go Managing Director at Samworth Brothers Rachael Bouch added: “Samworth Brothers and Leicester Tigers make a great strategic team as, like us, Tigers have deep rooted ties in the local area, and we share a long history of making positive contributions in our communities.”
“We are delighted to build our relationship as Leicester Tigers Community Principal Partner and look forward, not only to providing great food options for fans on matchdays, but also to working together on a range of shared community projects that will benefit Leicester and the surrounding areas.”
Find out more about Samworth Brothers HERE.
