The timeline stretches the length of the tunnel underneath the Holland & Barrett Stand and picks out key moments in Tigers’ history, from the club’s formation in 1880 through to the epic Premiership final victory over Saracens at Twickenham last season.
Discover when Tigers moved to their world-famous Welford Road home, when they adopted their distinctive red, white and green kit and when they first played with letters on their backs.
It is all there in the timeline, which also traces the history of Holland & Barrett, the UK's largest health-food retailer.
Club managing director David Clayton said: “Leicester Tigers has always driven forward in the pursuit of continued success, but history and tradition play a major part in making the club what it is today.
“There is a culture of working tirelessly to honour that tradition and trying to make history for fresh generations.
“We’re sure the timeline marking some of those great moments will prove popular with supporters in the Holland & Barrett Stand. We hope we can keep adding to it for many years to come.”
Phil Geary, Holland & Barrett’s group director of marketing, said: “As a Tigers fan, I’m excited and proud to support my local club.
“Both Holland & Barrett and the Tigers share a common goal in reaching peak health and fitness. This timeline celebrates our partnership to fuel the team and the fans towards more successful campaigns.”