Leicester Tigers are pleased to announce a new partnership with A.F. Blakemore, which will see the SPAR logo feature on both side panels of the men’s matchday playing shorts, for the next three seasons.

A.F. Blakemore is one of the UK’s largest privately owned family businesses, SPAR retailer and wholesaler for SPAR stores across Wales, Central and Southeast England. With SPAR stores nestled within the heart of communities, SPAR brings a passion for food, offering customers convenient options for food for now or tonight’s tea.

The partnership will see SPAR become the Official Convenience Store of Leicester Tigers and also includes sponsorship of the Tigers Under-10s Cup.

Speaking about the addition of SPAR, Leicester Tigers Chief Executive Officer Andrea Pinchen said: "It is brilliant to welcome A.F. Blakemore and SPAR to the Tigers Family as a Club Partner."

"While globally recognised, their focus on community and local engagement aligns with us at Leicester Tigers. We look forward to the beginning of a strong relationship and working together on promoting the positive influence of sport to our supporters and community."

A.F. Blakemore Group Marketing Director Sarah Ellis added: “We have a long history of supporting sport, that’s why we’re thrilled to be partnering with Leicester Tigers and the Tigers U10 Cup. 

"This partnership underlines our commitment to nurture our neighbourhoods and promoting the power of sport and its positive impact on people of all ages.”