Everards Brewery has responded to public demand by introducing its traditional Tiger Best Bitter cask ale for Leicester Tigers' home game against London Wasps this weekend.
The Leicestershire brewery's flagship Tiger ale (4.2% ABV) has previously only been available in smooth form at the Welford Road ground, but the company has decided to trial the traditional cask ale version on Saturday.
Everards brand manager Erika Hardy said: "Leicester Tigers fans have been campaigning for cask ale to be available at the ground for some time and we are pleased that the demand is there. Therefore we will be trialing Tiger Best Bitter traditional at the Tiger Bar on matchday, with a view to rolling this out across the ground based on the response.
"We hope regular and new drinkers alike will enjoy this quality cask conditioned ale and that it will become a permanent offering at Tigers."
Described by Everards as a perfect balance of bitterness and sweetness, the award-winning Tiger Best Bitter is brewed with a crystal malt which gives a subtle toffee flavour.
As part of Everards' 'Support Your Local' philosophy, the company works closely with Leicester Tigers, and has been a key sponsor and sole beer supplier for the past six years.
Everards Brewery has a pub estate of 162 houses around the Midlands, all of which are run under the Everards banner as individual businesses by the licensees.
The Leicestershire brewery's flagship Tiger ale (4.2% ABV) has previously only been available in smooth form at the Welford Road ground, but the company has decided to trial the traditional cask ale version on Saturday.
Everards brand manager Erika Hardy said: "Leicester Tigers fans have been campaigning for cask ale to be available at the ground for some time and we are pleased that the demand is there. Therefore we will be trialing Tiger Best Bitter traditional at the Tiger Bar on matchday, with a view to rolling this out across the ground based on the response.
"We hope regular and new drinkers alike will enjoy this quality cask conditioned ale and that it will become a permanent offering at Tigers."
Described by Everards as a perfect balance of bitterness and sweetness, the award-winning Tiger Best Bitter is brewed with a crystal malt which gives a subtle toffee flavour.
As part of Everards' 'Support Your Local' philosophy, the company works closely with Leicester Tigers, and has been a key sponsor and sole beer supplier for the past six years.
Everards Brewery has a pub estate of 162 houses around the Midlands, all of which are run under the Everards banner as individual businesses by the licensees.
